Market Comparison
Compared to global competitors, Business GPT solves our customers' pain points at a fraction of the cost. Companies can enjoy secure, guard-railed AI, on par with flagship global players, affordably and swiftly.
 |  ChatGPT |  |  | |
Developer | Microsoft, leveraging OpenAI's GPT technology and Microsoft Graph data | OpenAI, built on proprietary GPT architecture (GPT-3.5, GPT-4o) | VectorMind, leveraging most global flagship commercial models (Llama, Claude, Grok, Gemini, Deepseek etc.) | VectorMind, leveraging most global opensource and open weight models (Llama, GPTOSS, Grok,, Deepseek etc.) |
Ethical AI with Content Guardrails | Not perfect, but designed to refuse malicious requests and support ethical use. | Not perfect, but designed to refuse malicious requests and support ethical use. | System blocks harmful, inappropriate prompts, like instructions on committing crimes or fraud. Includes traceability, personal information protection, and guardrails to prevent misuse within the company. Complete content safety | System blocks harmful, inappropriate prompts, like instructions on committing crimes or fraud. Includes traceability, personal information protection, and guardrails to prevent misuse within the company. Complete content safety |
Integration | Deep integration with Microsoft 365 apps (Word, Excel, Teams, Outlook, PowerPoint), Microsoft Graph, Bing, Edge, and Windows | Standalone chatbot with API integrations; supports Zapier for 7,000+ apps; limited native integration with specific ecosystems | No external integrations: closed loop. | No external integrations: closed loop. |
Key Features | Automates tasks in Microsoft 365 - Real-time web access via Bing - Security and compliance. Contextual responses using organisational data - Image generation | Versatile content generation (essays, code, emails, creative writing) - Multimodal capabilities (text, images, audio) - Customisable via API - Supports plugins - Advanced reasoning | Easy & secure login, confidential AI exploration, smart documentation interaction, mobile application available | Easy & secure login, confidential AI exploration, smart documentation interaction, mobile application available |
Free Tier | Free version via Bing, Edge, and Windows; limited features. No Microsoft 365 integration | Free version with GPT-3.5. Limited GPT-4o access; ~15 messages every 3 hours during peak times | Not applicable (yet) | Free for 3 months |
Paid Tiers | Copilot Pro: R355/month for individuals, includes Microsoft 365 app integration- Copilot for Microsoft 365: Enterprise plan | ChatGPT Plus: R355/month, GPT-4o, higher limits, & advanced features -ChatGPT Enterprise: Advanced admin controls, unlimited 4o access | Pricing available on request | Tier up to Business GPT |
Security & Privacy | Enterprise-grade security with Microsoft 365 compliance - Does not use customer data to train models - Organisational access controls via Microsoft Graph | Improved privacy measures but uses public data for training unless opted out - Lacks Microsoft’s stringent compliance certifications - Enterprise version offers enhanced security | Enterprise-grade security architecture. Isolated tenants & compute clusters., All LLM instances deployed in secured environments. User conversations, uploaded documents, system logs not exposed to model training. Strict data confidentiality, compliance & data protection standards | Enterprise-grade security architecture. Isolated tenants & compute clusters., All LLM instances deployed in secured environments. User conversations, uploaded documents, system logs not exposed to model training. Strict data confidentiality, compliance & data protection standards |
| ChatGPT | | | |
Use Cases | Best for businesses using Microsoft 365 for task automation, document creation, and collaboration - Ideal for professionals needing context-specific responses tied to organisational data | Best for creative tasks, brainstorming, general research, and coding - Suited for users needing a flexible, platform-agnostic AI assistant | Best for use in business or enterprise employees, uploading and analysing or summarising confidential materials. Ideal for corporate professionals who need vetted, compliant information | Best for use in business or enterprise employees. Ideal for corporate professionals who need vetted, compliant information |
Strengths | Productivity and workflow automation within the Microsoft 365 ecosystem | General-purpose conversational AI for content creation and problem-solving | Closed-loop AI that never exposes company IP to the internet or expose employees to open AI risks | Closed-loop AI that never exposes company IP to the internet or expose employees to open AI risks |
Weaknesses | Limited functionality outside Microsoft ecosystem - Free tier lacks full Microsoft 365 integration - Can be buggy or less accurate in some cases | Limited integration with specific business ecosystems - Potential for misinformation without web access - Less secure for sensitive corporate data unless using Enterprise plan | Cannot create images. | Cannot create images. No Document upload No Web Search |
Performance | Excels in structured workflows and Microsoft app automation - May lag in creative tasks compared to ChatGPT | Strong in creative and open-ended tasks - Can struggle with contextual understanding in complex conversations | Excels in business related natural language interaction without exposing business IP | Excels in business related natural language interaction without exposing business IP |
Recent Sentiment | Struggling to gain traction against ChatGPT in some markets, especially for consumer use - Gaining market share due to Windows and Microsoft 365 integration | More popular for general use and creative tasks - Higher hallucination rates reported, requiring caution | Secure internal business use, enterprise-grade security with isolated tenants & dedicated compute clusters. No cross-tenant data exposure. User interactions excluded from future model training. Business data remains protected. Reduces data leakage risks. Aligns governance, compliance, & security standards | Secure internal business use, enterprise-grade security with isolated tenants & dedicated compute clusters. No cross-tenant data exposure. User interactions excluded from future model training. Business data remains protected. Reduces data leakage risks. Aligns governance, compliance, & security standards |
Unique Selling Point | Deep integration with Microsoft 365 for seamless productivity and secure enterprise use | Versatile, platform-agnostic AI with strong creative and multimodal capabilities | Built-in Ethics & Content Guardrails,Data Security, Model as a Service, Traceability Report, More Affordable. Proudly South African. | Built-in Ethics & Content Guardrails, Data Security, Model as a Service, Traceability Report, More Affordable. Proudly South African. |
Primary Focus | Productivity and workflow automation within the Microsoft 365 ecosystem | General-purpose conversational AI for content creation and problem-solving | General-purpose office & conversational assistant to support day-to-day admin & operational tasks, safely | General-purpose office & conversational assistant to support day-to-day admin & operational tasks, safely |
BusinessGTP is a secure, enterprise-grade AI solution designed to empower businesses with advanced AI capabilities — without the risks of data leaks, shadow AI, or compliance issues. Unlike public AI models, BusinessGPT ensures complete data protection, regulatory compliance, and seamless enterprise integration, making AI adoption safe and efficient.
